APAC: Association for Preservation of Asian Culture

Empowered by Asia's first Nobel Laureate Tagore and Samurai Okakura Tenshin, Ronin Soho is committed to preserving Asian culture, heritage and traditions by presenting them in a cool and yet authentic way to inspire Asian youth worldwide to be proud of their Asian identity and ancestral traditions. Tagore famously called Korea the Lamp of the East and today Korea is the most influential Asian nation in terms of pop culture, fashion, pop music, cinema, netflix -- all shown via the Hallyyu wave. While based in Tokyo,Japan Soho also maintains an office in Gangnam -- the Beverly Hills of Seoul, Korea from where he builds bridges between all Asian nations -- from Korea to Japan to Thailand. Soho is promoting Asian pride via cinema, fashion, charity, sports, arts, craft, politics, community and food. In a world dominated by Western cultural influence, its essential for Asians to have a sense of their own culture, heritage and identity. Today even many Kpop icons are promoting Asian culture -- from Lisa giving props to Thailand in Lalisa to Jennie promoting Korean culture from her video Zen to her song Mantra to her releasing the Zen serif font. The time is ripe for Asians to honour our ancestors with pride!